How PSYKHE Works

We believe that your psychology - your personality - is the biggest factor that influences your personal style. It's why you can look at a dress and instantly say "that's me" or "that's not me" at a glance, without thinking about it too much.

And so, to provide you with fashion recommendations that feel "you", we ask you take a personality test to use PSYKHE. We want to capture and systemize that you-ness so that you don't have to troll through thousands of products that aren't you.

Of course, individual style preferences are very nuanced and sometimes complicated. The more you use PSYKHE: look at, save, tune products that you like, the more our AI will ‘get' you - just like building a relationship with a very good stylist.

In a nutshell...

  • You take the test

    In under 3 minutes, you’ll complete the Big Five test, the most respected measure of personality within psychology, with questions supplemented by PSYKHE.

  • We create your personality profile based on 5 key traits

    You’ll receive the results of your unique personality profile in terms of the Big Five traits, key to understanding your personal style and aesthetic preference.

  • Our algorithm uses your personality scores to tailor fashion recommendations

    Our patent-pending AI model predicts what pieces you'll like most from leading fashion retailers so you don't have to wade through pages and pages of stuff.

  • You can also shop by mood, create custom lists, and tune your feed

    You can tweak your results according to mood and how you want to feel, create shortlists for events and holidays, and zap away things you don’t like.